How Disruptive Will Innovations from Emerging Markets Be? -- Journal Article Constantinos C.

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Published: October 1st 2012

Kindle Edition

8 pages


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How Disruptive Will Innovations from Emerging Markets Be? -- Journal Article  by  Constantinos C.

How Disruptive Will Innovations from Emerging Markets Be? -- Journal Article by Constantinos C.
October 1st 2012 | Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 8 pages | ISBN: | 8.36 Mb

Companies located in developing countries are currently serving billions of local consumers with innovative and inexpensive products. Author Markides poses the question of what happens when more of those companies make the leap into more developedMoreCompanies located in developing countries are currently serving billions of local consumers with innovative and inexpensive products. Author Markides poses the question of what happens when more of those companies make the leap into more developed markets.

Is it inevitable that these low-end companies will overtake the more developed companies? Markides examines and explores The Disruption Process in the marketplace.Using historical examples, Markides looks at how disruptors and incumbents manage competition in the marketplace.



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